SEED Partnership Grant
Funding collaborative projects for SEED Network members.
ROLE
Web Designer
ACTIONS
Web Analytics, User flow redesign, Wireframing, Prototyping
TIMELINE
OCT 2022 - NOV 2022
Formerly known as the “Biz Matchmaking grant”, I led the landing page redesign, suggested copy directions to align the website and brand, and cleaned up broken links to encourage a smooth browsing experience.
Pain points from the original user experience:
Grant applicants thought they were getting matched with a service provider from the B2B directory based on their grant needs.
Service providers were interested in adding their names in the B2B directory but they weren’t based in San Francisco.
From the preliminary interest survey, 30% of people were missing one or more requirements needed to participate in the grant program.
As a result of the new design,
There’s transparency throughout the site when the application is open
In-page anchor link navigation breaks down the contents of the page so you know what you’re scrolling through
Increased clarity among prospective grant applications regarding requirements and timelines
Updated broken links and encouraged browsing relevant pages throughout the site
